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Viewing posts from December, 2014

Planning Meeting in Ethiopia to discuss scale-up of the Digital Green approach (December 20-21, 2014)

Posted by: Digital Green in Meeting/Forum Update, Workshop December 25, 2014

Digital Green and Ethiopia's Ministry of Agriculture have been collaborating since 2012 to pilot the Digital Green approach to improve agricultural productivity in four regions (Tigray, Oromia, Amhara and Southern Nations, Nationalities, and Peoples' Region), reaching over 25,000 farmers till date.

Health Behavior Change – A long road ahead

Posted by: Digital Green in Voice from the field December 19, 2014

Contributed by Nidhi Chakrabarty (edited by Susan Thomas)

Short film on CSISA - Digital Green collaboration in Odisha, India

Posted by: Digital Green in Videos, Voice from the field December 16, 2014

A pilot project to increase the scale of access of farmers to improved crop production technologies by integrating Digital Green’s technology-enabled extension model was implemented in collaboration with CSISA (Cereal Systems Initiatives in South Asia) in Odisha layering over Krishi Vigyan Kendra (KVK) and Government of Odisha agriculture extension systems.

Digital Green: Targeting. Empowering. Connecting.

Posted by: Digital Green in Digital Green Story, publication December 14, 2014

The concept of user-generated content has seeped into and transformed traditional information dissemination channels for the rural population. Stepping out of the passive consumption mode, rural community members are now playing an active role in developing and sharing content on improved practices and behaviors within their immediate network. Much like urban folks who are influenced by peers on social networks and add their own 'Like' or RT to help a meme or video go viral, farmers tend to be convinced of the benefits of a practice when a fellow farmer promotes it - convinced enough to adopt the practice and help spread the word within their own groups. 

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