Farming households reached
Video screenings per day
Through a grant from the Packard Foundation, Digital Green is working to integrate conservation agriculture, sustainability and natural resource management (NRM) practices into Ethiopia’s public agricultural extension services. Building on our work to institutionalize the video-enabled extension approach, Digital Green is working with Ethiopia’s Ministry of Agriculture and Livestock Agriculture Extension Directorate to develop and layer NRM-focused content with video. The project is: 1) developing DAs’ capacity to produce and disseminate videos that demonstrate key NRM practices and their livelihood benefits; 2) developing a DA-level curriculum that integrates conservation and NRM with agricultural productivity; and 3) exploring leveraging IVR to reinforce NRM messages.
In 2011, Digital Green forged a partnership with the national extension system operated by Ethiopia’s Ministry of Agriculture and Natural Resources. We introduced a method for message delivery that is cost effective, locally relevant for farmers, and reaches both men and women. Our common goal is to raise incomes and increase food security of smallholder farming communities by increasing their adoption of sustainable agricultural practices. With integrated use of ICTs, DAs are reaching more farmers with accurate, timely, effective and localized messages. ICTs bring information directly to farmers rather than requiring farmers to travel. Since 2011, we have reached 278,843 farmers, nearly 50% of who adopted featured practices. By fully incorporating end-to-end institutionalization of our video-enabled extension approach within the national extension structure, broadening the extension system’s capacity to train larger numbers of extension agents, and continuing to test complementary information and communication technologies that improve extension and market access, Digital Green will help the national extension structure to reach 6.7 million farmers by 2021.
Digital Green and its consortium partners, Awaaz.De, Dimagi, and Farm Radio International, are working across an integrated set of media channels – video, radio, and interactive voice response – to reach over one million smallholder farmers with in-depth information on farming practices specific to Ethiopia’s priority crops: teff, wheat, maize, barley, sesame and chickpea. Working closely with the Government of Ethiopia’s Ministry of Agriculture and Natural Resources and regional bureaus of agriculture in four regions, Digital Green is accelerating the number of new farmers adopting agricultural technologies and related practices promoted under the New Alliance Scaling Seeds and Technologies Partnership.