How Loop Works

Farmers sell their produce and access markets through village-level aggregators. Often farmers themselves, these aggregators collect produce daily, identify the best market to sell the produce, oversee its transport to and sale at market, and disburse payment back to the farmers. Loop uses a comprehensive technology stack, including an Android app for transaction entry and accounting, SMS receipts, and near-real-time analytics dashboards.

Loop App

We created the Loop Android application to facilitate the whole process of collection, sale, transport, and payments. It seamlessly toggles between online and offline modes for uninterrupted usage in rural settings. The app enables village-level aggregators and community to keep track of vegetables collected, amount and price of produce sold.

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Loop Dashboard

In the Loop dashboard we collect and analyze a variety of data:

  • Participating and repeat farmers
  • Volumes of produce being sold
  • Prices realized at market
  • One important thing we capture and monitor is the sustainability and efficiency of Loop itself. Can we create enough value and cost savings at each point in the Loop process to make it pay for itself? We’re working on figuring that out.

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    Whats Next

    As Loop begins to scale on the ground, our focus is on streamlining market linkages to increase profit and reduce cost for farmers. We’re testing a lot of different ideas - creating an automated phone hotline to give farmers information on prices at different markets, building partnerships with transporters and traders and creating a recommendation system to identify the best markets for farmers to sell at. As with everything we do, we will test and learn what can be scaled.