Vinay Kumar, COO of Digital Green, a platform that leverages technology to reach out to small farmers, proudly displays a prototype of a cheque that the students have created with cardboard and sketch pens.
This is one example of social innovation – a buzzword in every company corridor these days – undertaken by Digital Green, a non-profit organisation headquartered in Delhi and impacting villages in 21 countries, including Ethiopia, Afghanistan, Ghana, Niger and Tanzania.
Rikin Gandhi was the keynote speaker Monday at the 2017 Texas A&M AgriLife Conference, being held this week on the Texas A&M campus.
One of the best examples originating from India is Digital Green. It uses participatory videos that have farmers explain best management practices to other farmers. This approach is ten times more cost effective than traditional extension services as farmers trust other farmers more given they can better relate to someone like them who are building a livelihood under similar circumstances.