Manju Devi, is a resident of Ababkarpur village in Bihar, India. An agricultural labourer, she is the main income earner for her family of eight, which includes three young grandchildren. Before being exposed to Community Videos through Digital Green she struggled. “A large portion of my income was spent to purchase vegetables. I would almost spend 50-60 INR every day at the haat (village market).”
Things turned around for Manju Devi after Sudhir Kumar, a frontline worker associated with the Bihar Rural Livelihoods Promotion Society and trained by Digital Green, screened a video about sack farming in 2015. Manju Devi resolved to try it and watched many Digital Green videos, she now has six flourishing sack gardens, which she uses to cultivate vegetables for her family’s household consumption.
It’s been over six months since Manju Devi has had to buy vegetables from the haat; she’s been able to use the money she’s saved to buy milk and attend to her grandchildren’s medical needs. The vegetables she grows are healthier, as they don’t require chemical fertilizers or sprays. Manju Devi now motivates other smallholder farmers in her community to adopt practices she’s seen in Digital Green videos.
We want the knowledge in our videos to reach as many rural farmers as possible. That’s why we make all our videos public and searchable. You can watch them all here.
We're focused on featuring agricultural practices and nutrition behaviors that maximize the benefit for farmers. We're identifying these most impactful practices by partnering with researchers and practitioners and spending time in the field looking at what farmers are already doing and seeing what issues they're confronted by. We expect this approach that looks at food and agricultural systems from end-to-end will increase the value that farmers see for themselves, but time – and rigorous testing – will tell.
Data collection and analysis is critical to our approach. CoCo and our Analytics Dashboard provide data and insights accessible anytime, anywhere, on any device.Learn more
Our approach builds the capacity of frontline workers so they can build the capacity of others. This is how we use digital tools to train the trainers.Learn more
Loop enables farmers to transport and sell their produce as quickly as possible, for the best possible price, without having to take time away from farming or their families.Learn more