Viewing posts from December, 2014
Digital Green and Ethiopia's Ministry of Agriculture have been collaborating since 2012 to pilot the Digital Green approach to improve agricultural productivity in four regions (Tigray, Oromia, Amhara and Southern Nations, Nationalities, and Peoples' Region), reaching over 25,000 farmers till date.
A pilot project to increase the scale of access of farmers to improved crop production technologies by integrating Digital Green’s technology-enabled extension model was implemented in collaboration with CSISA (Cereal Systems Initiatives in South Asia) in Odisha layering over Krishi Vigyan Kendra (KVK) and Government of Odisha agriculture extension systems.
The concept of user-generated content has seeped into and transformed traditional information dissemination channels for the rural population. Stepping out of the passive consumption mode, rural community members are now playing an active role in developing and sharing content on improved practices and behaviors within their immediate network. Much like urban folks who are influenced by peers on social networks and add their own 'Like' or RT to help a meme or video go viral, farmers tend to be convinced of the benefits of a practice when a fellow farmer promotes it - convinced enough to adopt the practice and help spread the word within their own groups.