The COVID-19 pandemic has had a significant impact on the agricultural extension system, but digital technology has helped us minimize its effects on our outreach among farmers and extension agents. As in the case of our pilot project, funded by the Walmart Foundation, that aims to support 10,000 cashew farmers in the tribal north coastal districts of Andhra Pradesh. The project had been operational for the last seven months (since Sept 2019), and since the lockdown (in March), we had been sharing short instructional videos to farmers that on smartphones and this has helped supplement the role of the extension agents during this crucial cashew crop phase.
This 40 day period (late March and April) was very important in terms of cashew harvesting, drying, marketing, and post-harvest orchard management activities. Since the extension agents could not go for field visits to educate farmers and provide appropriate support due to travel restrictions, Digital Green explored available options of communication with farmers and here’s how we reached out to the farmers at this critical time:
As part of the project intervention plan, we were already using the Interactive Voice Response System (IVRS) to send actionable advisories to farmers and follow-up reminders to extension agents. Given the lockdown measures in India, we continued using IVR to share Government schemes and subsidies as well as other useful information from the Rural Development Department regarding livelihood support. We have also developed scheme-wise voice messages (of 30 to 60-second duration) which have been broadcast to all 1,000 target farmer groups and functionaries of Farmer Producer Groups in four districts of Andhra Pradesh.
The messages include contents that relate specifically to cashew harvest such as Precautions for cashew harvesting, Cashew collection procedures, Drying and quality standard as well as information related to Subsidies on Farm implements, Sprayers, Tarpaulin sheets, Convergence activities with MGNREGS such as trench construction in the orchards and basin formations.
Under this project, we’ve been using a video-based extension approach to educate farmers on community natural farming methods. Before the lockdown, we had deployed 100 pico projectors to conduct regular video disseminations among farmer groups but now that was not possible. So we started using WhatsApp to monitor, guide, and support farmers and extension agents by sharing season and crop-related videos on WhatsApp groups.
We were able to identify 800 tribal farmers in 8 clusters of East Godavari and Visakhapatnam districts who owned an Android smartphone. We formed 124 WhatsApp groups each dedicated to a village in these two districts. These groups are moderated by Field Animators (FA) at the village level.
Short videos on cashew harvesting protocol, drying, quality checks, post-harvest garden management practices, and raw kernel removal practices were shared on WhatsApp along with their YouTube links. The farmers were able to access the content directly in the group, and the Field Animators followed up with a call.
We also developed a training module for Field Animators to be able to moderate these groups more effectively and ensure that farmers who are part of these groups get the most out of the information shared and community cross-learnings.
Our modus operandi includes first and foremost building the capacity of frontline workers in a sustainable and scalable manner. Our teams are trained on adult learning principles and Human-centred Design and while we have very exhaustive in-person training modules, we have been building a strong online component along the lines of a virtual training institute now called Mobile Courseware. Our digital training curriculum combines mobile-based courseware, practical instructional videos that guide and enhance extension agents’ knowledge of the practices.
Currently, we have courses on community natural farming methods and Cashew POP available. Data accessible via the courseware’s dashboard shows 120 extension agents from East Godavari, Visakhapatnam, Vizianagaram, and Srikakulam districts have been successfully enrolled in the courses and 60% of them have completed more than 70% of the courses.
Zoom Conference Call
We also introduced the extension agents to the Zoom conference call app and its features since the lockdown and they are now familiar with the application and attending various calls regularly to keep in touch with each other and also update us on the progress in the field.
Tribal farmers of the Eastern Ghats of the four north-coastal districts of Andhra Pradesh depend almost entirely on the income from the sale of raw cashew nuts. Since they don’t have proper storage facilities, they usually store the harvested cashew in their homes, which exposes it to faster rot, increased chances of post-harvest loss and reduction of quality; and as a result reduced price realization in the market.
Thus, we worked with our grassroots partner, Kovel Foundation, and conducted extensive mapping of cashew yields and the location of local traders by contacting individual farmers in East Godavari and Vishakhapatnam districts over the phone.
Our team found that there were 330 tonnes of cashew harvested in Vishakhapatnam and 268 tonnes in East Godavari; and there were around 40 local traders and cashew commission agents in these two districts. Kovel Foundation got special permissions from the ITDA and Horticulture Departments to transport the cashew harvest amidst the lockdown.
We were together able to mobilize 8,950 kgs of (almost 9 tonnes) of raw cashew nuts in Bangarampet and Pinakota clusters of Vishakhapatnam district and sold it at INR 94 per Kg (higher than the market price INR 89-90 per Kg).
The farmers were happy with this price which was higher than what they made the previous year and the traders too were happy to access the large quantity of the produce at a single stock point.
Digital technology has helped extension agents maintain physical distance while continuing regular follow-ups with farmers and supporting them. Farmers too have gained uninterrupted support and guidance on farming methods and access to markets. Could this be a lasting legacy of the COVID-related disruptions?
Read how we're reaching farmers in remote locations with technology and through grassroots partnerships.
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Digital Green is exploring how we can adapt our approaches and leverage technologies to communicate vital information amidst social...