Rikin Gandhi was the keynote speaker Monday at the 2017 Texas A&M AgriLife Conference, being held this week on the Texas A&M campus.
One of the best examples originating from India is Digital Green. It uses participatory videos that have farmers explain best management practices to other farmers. This approach is ten times more cost effective than traditional extension services as farmers trust other farmers more given they can better relate to someone like them who are building a livelihood under similar circumstances.
Digital Green is a Delhi based not-for-profit international development initiative that links an inventive digital platform to social organizations to better the lives of rural communities in India, South Asia and Sub-Saharan Africa.
"In agriculture, we are excited about our project serving Digital Green in collaboration with the Ethiopian government, which USAID (United States Agency for International Development) has funded to reach 12 lakh farmers. (Digital Green gives targeted agricultural information to small and marginal farmers in India through interactive videos produced by farmers and experts)."