Identifying information gaps
Sharing knowledge with video
Adopting impactful practices
Identifying information gaps
Manju Devi, is a resident of Ababkarpur village in Bihar, India. An agricultural labourer, she is the main income earner for her family of eight, which includes three young grandchildren. Before being exposed to Community Videos through Digital Green she struggled. “A large portion of my income was spent to purchase vegetables. I would almost spend 50-60 INR every day at the haat (village market).”
Sharing knowledge with video
Things turned around for Manju Devi after Sudhir Kumar, a frontline worker associated with the Bihar Rural Livelihoods Promotion Society and trained by Digital Green, screened a video about sack farming in 2015. Manju Devi resolved to try it and watched many Digital Green videos, she now has six flourishing sack gardens, which she uses to cultivate vegetables for her family’s household consumption.
Adopting impactful practices
It’s been over six months since Manju Devi has had to buy vegetables from the haat; she’s been able to use the money she’s saved to buy milk and attend to her grandchildren’s medical needs. The vegetables she grows are healthier, as they don’t require chemical fertilizers or sprays. Manju Devi now motivates other smallholder farmers in her community to adopt practices she’s seen in Digital Green videos.
Manju Devi, is a resident of Ababkarpur village in Bihar, India. An agricultural labourer, she is the main income earner for her family of eight, which includes three young grandchildren. Before being exposed to Community Videos through Digital Green she struggled. “A large portion of my income was spent to purchase vegetables. I would almost spend 50-60 INR every day at the haat (village market).”
Things turned around for Manju Devi after Sudhir Kumar, a frontline worker associated with the Bihar Rural Livelihoods Promotion Society and trained by Digital Green, screened a video about sack farming in 2015. Manju Devi resolved to try it and watched many Digital Green videos, she now has six flourishing sack gardens, which she uses to cultivate vegetables for her family’s household consumption.
It’s been over six months since Manju Devi has had to buy vegetables from the haat; she’s been able to use the money she’s saved to buy milk and attend to her grandchildren’s medical needs. The vegetables she grows are healthier, as they don’t require chemical fertilizers or sprays. Manju Devi now motivates other smallholder farmers in her community to adopt practices she’s seen in Digital Green videos.
We want the knowledge in our videos to reach as many rural farmers as possible. That’s why we make all our videos public and searchable. You can watch them all here.
Community videos feature agricultural practices and nutrition behaviors that maximize the benefit for farmers. We identify these most impactful practices by partnering with researchers and practitioners. And by spending time in the field to understand the challenges faced by farmers. We look at the resources they can and cannot access, and the potential of the practices to increase productivity, income and health. This approach has resulted in an increase of 24-74% yield across various commodities.
Data collection and analysis is critical to our approach. CoCo and our Analytics Dashboard provide data and insights accessible anytime, anywhere, on any device.
Learn moreOur approach builds the capacity of frontline workers so they can build the capacity of others. This is how we use digital tools to train the trainers.
Learn moreOur technology-enabled approach has reached over 2.3 million of the world’s poorest people. And we’re just getting started.